Aaron Lifshin

Like, what do you consider churn?

If somebody comes up and they only ever needed it for one, you know, for a one-time use.

Right.

They're never a SaaS customer.

They're in a different model.

So in this industry, it's like it's a mix of models.

There's this one-off model, the more standard SaaS model for people that have more events, and then the services model as well, where we really

are seeing something emerge, which is interactivity consultancy around events.

You have your AV guy, your sound guy, your caterer, you have your interactivity person.

And we've seen more and more expectation of that and a new skill set and a new niche in that event ecosystem that's emerging around providing that service, telling people when

to ask questions, when to enable interactivity to be most effective to get those feedback and engagement.

Sure.

2014.

Okay, so four years.

Yeah.

So we are between 100 and 200 customers right now.

And we've taken a lot of time to really listen to what people were coming in with in terms of their problems and develop the product.

And we've started really marketing out and growing the SaaS business in May of this year.

So it's been a kind of a learning and product development phase for us for a while.

And now it's an exciting, exciting time.