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Aaron Lifshin

๐Ÿ‘ค Speaker
174 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1635 How He Plans to Get Churn Under 30% Annually in Event SaaS Space

And we're about to...

SaaS Interviews with CEOs, Startups, Founders
1635 How He Plans to Get Churn Under 30% Annually in Event SaaS Space

to scale and go bigger.

SaaS Interviews with CEOs, Startups, Founders
1635 How He Plans to Get Churn Under 30% Annually in Event SaaS Space

Pretty much bootstrapped.

SaaS Interviews with CEOs, Startups, Founders
1635 How He Plans to Get Churn Under 30% Annually in Event SaaS Space

We had a little bit, a small accelerator that we went through.

SaaS Interviews with CEOs, Startups, Founders
1635 How He Plans to Get Churn Under 30% Annually in Event SaaS Space

And the story of it actually is, it was a hackathon started company.

SaaS Interviews with CEOs, Startups, Founders
1635 How He Plans to Get Churn Under 30% Annually in Event SaaS Space

It was me and a few guys got together for a weekend to just see what we could do, see what we could put together.

SaaS Interviews with CEOs, Startups, Founders
1635 How He Plans to Get Churn Under 30% Annually in Event SaaS Space

And on the back of that, we met some people that gave us 50K to kind of

SaaS Interviews with CEOs, Startups, Founders
1635 How He Plans to Get Churn Under 30% Annually in Event SaaS Space

take this to the next level.

SaaS Interviews with CEOs, Startups, Founders
1635 How He Plans to Get Churn Under 30% Annually in Event SaaS Space

And it was around the pulse, the real-time sentiment analysis.

SaaS Interviews with CEOs, Startups, Founders
1635 How He Plans to Get Churn Under 30% Annually in Event SaaS Space

Full-time, part-time, about a dozen people.

SaaS Interviews with CEOs, Startups, Founders
1635 How He Plans to Get Churn Under 30% Annually in Event SaaS Space

Now I've started burning a little bit more with this increase in marketing effort.

SaaS Interviews with CEOs, Startups, Founders
1635 How He Plans to Get Churn Under 30% Annually in Event SaaS Space

So now we're going to move into more of a fundraising stage.

SaaS Interviews with CEOs, Startups, Founders
1635 How He Plans to Get Churn Under 30% Annually in Event SaaS Space

But I've kept it bootstrapped and just growing the product and building out to the point where really whenever any customer comes in and like, oh, can I do this?

SaaS Interviews with CEOs, Startups, Founders
1635 How He Plans to Get Churn Under 30% Annually in Event SaaS Space

Can I do that?

SaaS Interviews with CEOs, Startups, Founders
1635 How He Plans to Get Churn Under 30% Annually in Event SaaS Space

We always want to be able to just say yes and support that.

SaaS Interviews with CEOs, Startups, Founders
1635 How He Plans to Get Churn Under 30% Annually in Event SaaS Space

So we now have close to 200 different features and different ways to use the product.

SaaS Interviews with CEOs, Startups, Founders
1635 How He Plans to Get Churn Under 30% Annually in Event SaaS Space

We launched the marketing in May, but we did have customers.

SaaS Interviews with CEOs, Startups, Founders
1635 How He Plans to Get Churn Under 30% Annually in Event SaaS Space

So we doubled year on year.

SaaS Interviews with CEOs, Startups, Founders
1635 How He Plans to Get Churn Under 30% Annually in Event SaaS Space

So about eight grand a month a year ago.

SaaS Interviews with CEOs, Startups, Founders
1635 How He Plans to Get Churn Under 30% Annually in Event SaaS Space

Yeah.