Aaron Lifshin

Yeah, absolutely.

And, um, I try to, I try to really keep open to the signals about the different needs and different industries where this is necessary.

So I'm finding an online broadcasting space, very interesting for this.

Uh, a lot of the competitors I'm seeing really focused on the event space, uh, event and conferences.

And, uh, there is a definitely kind of easy, quick, uh, quick gains, uh, quick money there.

But, uh,

And also in the enterprise, in the university space, in the education space, in the broadcast, online broadcast space.

I think there is real interesting opportunity for Meeting Pulse and other similar softwares.

This one is a tricky one because as we talked about, it's like who do you count?

How do I count in the churn?

Churn is definitely a lot higher than I would like right now.

I would like more customers to kind of stick with the product for longer.

In some of the larger enterprises, we gain enough traction where people start to expect it, expect the tool to be used.

But in some of the smaller use cases, we don't get the traction.

I think year on year, I'd want to be below 30%.

In terms of churn, yeah.

I keep 70% of customers year on year.

But I find it's just really competitive space.

There's new entrants all the time.

And there isn't really a standard.