Abbie Chatfield

Yeah.

She, this influencer, has got I think 400,000 plus engaged TikTok followers.

Okay.

She is a quite well-known person.

Mm-hmm.

And...

She has benefit to her posting.

I've seen so many comments from people saying exposure doesn't pay the bills.

And I go, well, yeah, no, that's a totally fair thing to say, right?

When people ask, uh,

artists for a free mural and they go, well, it'll be on the side of Bunnings and it's like, well, that doesn't really pay me anything and it's cost me a whole day of work or weeks and weeks of planning.

Totally.

But in your offer of offering free makeup, you acknowledge that exposure actually does pay the bills.

Yes, exactly.

Because you're willing to sacrifice the cold hard cash, as you said before.

You are actually acknowledging her value.

It's just that you set her value at $100 or $150 or whatever your normal rates are.

You set that influencer's value with that.

She sets her own value at $1,000 plus a free makeup session.

It is within your right to decline that, which she did do.