Adam Crafton

speaker

3,592 appearances 27 recordings 6 series first heard Feb 2025 last heard 17 Sep

Adam Crafton’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 26 in all, peaking in Jul 2026 with 12.

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Pablo Torre Finds Out · How FIFA Tried (and Failed) to Sell the Soul of Football · 4 Aug 2026 podcast

For all of that...

FIFA ended the tournament celebrating what they deemed to be a huge success.

You know, they upscaled their revenue projection from, I think, 11 to 13 billion up to 15 billion.

So for all of the uneasiness and the criticism that people may have of Infantino and his leadership style in all these different federations, that money had a muzzling effect.

Until...

I'm hearing of a determined effort at the top of European football to ensure that Gianni Infantino leaves the FIFA presidency.

It's now seemingly perhaps just a matter of how it ends.

FIFA are not in distress and FIFA are not short of cash.

So if you've just made $15 billion in cash revenue from a tournament and you have billions in reserves, why do you need to give away a stake?

Why would you mortgage your future returns and take that risk when you have all of it there already?

You don't need to do it.

So that is the question that was on everyone's lips.

These conversations between Infantino and Thrive Capital, which is owned, founded by Joshua Kushner, the brother of Jared Kushner.

Jared Kushner, the son-in-law of President Trump.

I think they've been going on for quite some time.

I mean, we're talking about like almost a year, really, sort of clandestinely.

FIFA, as a non-profit, couldn't just give 20% of its revenues away.

to a private investor.

So what they were proposing was that they spin off the kind of commercial revenues of its competitions, its events, its licensing, all the stuff that makes money would be spun off into this commercial venture.

You take in the investment, I think it was around 20-21%, of which Thrive would be the lead investor, and then you have returns.

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