Adam Hildreth

All direct sales at the moment.

So going out with new brand customers.

I mean, this space is absolutely on fire.

If anyone looking at social media, how toxic and illegal content is being dealt with, how they're managing the content that's there, the space is absolutely huge.

We've spent 12 years educating the market.

Now sort of the media has done that education for us.

So it's inbound.

Everyone's on top of this.

Uh, both.

So mixture of both.

Oh, sorry.

Two seconds.

Oh, a handful, even less than that.

So we are now in a big sales and marketing expansion exercise.

Absolutely.

So everything else was in engineering and support side.

Logo churn is tiny and actually in terms of net churn with regards to upsells and everything else, it's positive.

Let's say 110%.

So generally speaking, when we look at churn, it's because they've done singular campaigns or UGC-based campaigns where we haven't necessarily rolled it out globally for the brand in question.

We don't give out that information at the moment.