Adam Mosseri
speaker
647 appearances
6 recordings
4 series
first heard Nov 2024
last heard 9 Jul
Adam Mosseri’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Jul 2026 with 1.
Appearances
The individual who made that choice might be happy at the moment, but when you just get pummeled with stuff you're less interested in over the course of months, we ask, we run surveys at massive scales.
We just see people start to become less and less satisfied with Instagram.
I think it's going to be a tailwind, but I think it's going to be a challenge.
And not just because it's more content.
Obviously, we're an attention-driven business.
We're an advertising business.
More content means potentially more attention.
That's not for free, though.
I don't think we're very good at ranking AI content yet.
There's great AI content, there's crap AI content.
You should just see the stuff you're interested in and not any of the stuff you're not interested in.
But I do think that in a world where, or for years now, and I've said this many times, power is shifting from institutions to individuals across industries.
The easiest example is sports, where players are more relevant than teams now, and that was not the case when I was a kid.
in that world you're gonna i think it behooves us to invest in individuals and to invest in specifically for instagram and creators and i mean creators broadly i don't just mean influencers who are promoting branded content and making you know native only videos i mean anybody who's using
platforms like Instagram to help do what they do.
You could be a journalist, you could be an artist, you could be selling scarves you sew, but you're out there as yourself creating and sharing content that helps you achieve whatever it is you're trying to do.
So we've been leaning in that direction for many years now.
That's been one of our two or three most important audiences for as long as I've been on Instagram.
In a world where there's an abundance of synthetic content, I actually think people are gonna seek out creativity and authenticity and people more, not less.
And I think that that will help us.
Showing 341–360 of 647 · page 18 of 33
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