Adam Mosseri

speaker

647 appearances 6 recordings 4 series first heard Nov 2024 last heard 9 Jul

Adam Mosseri’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Jul 2026 with 1.

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Lenny's Podcast: Product | Career | Growth · Adam Mosseri: AI is a tailwind for authenticity · 9 Jul 2026 podcast

So we should also be very careful to be honest with you about how confident we are in our own sort of assessment.

But I think you should be able to just ask, like, hey, is this AI?

And we should be able to tell you we think it probably is or we're not sure or it's definitely not or definitely is.

i actually think we might be might be more practical to label camera captured content like basically non-ai content as opposed to labeling ai content long term for a couple reasons but then at the account level i think it also matters there is definitely an a new spam vector which is these fake accounts which by the way an ai creator that's fine there's nothing wrong with that necessarily but there is there are these spam vectors which are trying to abuse that and you know they're selling like

you know, bogus supplements and it's like an AI monk and it doesn't present it and it's not obvious that it's an AI and it's just trying to like take advantage of, you know, a certain aesthetic or a certain sort of stereotype that we need to figure out how to crack down on that.

And so I do think, I do think we should be making sure that, you know, basically you just need to know and then you can make your own informed decision.

Is the account a real person or not?

Is the content a real piece of content or not?

Yeah, there's a bunch.

So many people do so much good stuff.

I mean, for me, one of the things that we are finally catching up with, but I've been always very impressed with, is TikTok and their recommender's ability to break small talent.

In the world of ranking recommenders, you can talk about exploitation-based ranking.

That sounds terrible, but it just means using the data you have.

And then you can talk about exploration-based ranking, going and trying to figure out what someone might be interested in that they might even not know they're interested in yet.

and it is much easier to move engagement by showing people stuff that you know they'll probably like because lots of people like it it's much harder to go and figure out how to essentially test content so that we can see like hey maybe you sure you like

Bieber, but you might also like Afropunk.

And so we're just going to show you some Afropunk and see what happens.

If you do the latter, this exploration-based ranking, I think it's really good for niche creators and small creators because you give them a chance to find an audience that either wasn't going to see them before or didn't even know that they were interested before.

So we've invested a lot over the last couple of years in ranking, not just increasing engagement, but increasing originality, increasing the number of pieces of content that break out, increasing recency to stay culturally relevant.

And so a lot of that has been inspired by TikTok and ByteDance.

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