Adam Outland

It's something that I've thought a lot about is relating to the word risk.

You know, so many of us in this room have heralded ourselves as being like the most risk tolerant group of people in the whole galaxy, which, you know, but something happens where we get comfortable with a certain way of doing things.

And then you realize there's no longer any risk because you understand that model.

And then we get what the new risk is doing something different.

And there's some of us here that sometimes struggle with risk, even though we think we're risk tolerant.

We actually struggle taking new risks because we've gotten comfortable by doing things a certain way.

And risk has a lot to do with how you perceive it.

You know, one person's perception of risky is another person's perception of certainty.

And so I think a lot of what I've been personally going through is understanding what truly is risky here.

Is it risky to keep doing business the same way?

It's comfortable.

We know what we're doing.

We know we can actually make a profit and float around the same amount of revenue.

And maybe we can even push the boundaries and grow a little bit at a time.

What's far the perceived risk of doing something drastically different is much higher in our minds.

But when you actually look at that risk, it actually may be a lot lower to try to do something different.

It's all about how you perceive change and what you have to look at to do that.

So the analogy I'd end with is this, like it's like driving a car.

over the last handful of years where one of the wheels is a little bit out of alignment.

Have any of you guys had like an old car that had an alignment problem before?