Adam Schafer

If I want to learn how to bake a cake, and I YouTube that recipe, do I want the person to be talking five minutes about jokes in their personal life before they get to it? I'm going to skip and I'm going to go right, give me the guy or the girl that gets right to the recipe and teaches me. That's why I searched for this. What are these idiots doing talking? And why do I need all three of them?

If I want to learn how to bake a cake, and I YouTube that recipe, do I want the person to be talking five minutes about jokes in their personal life before they get to it? I'm going to skip and I'm going to go right, give me the guy or the girl that gets right to the recipe and teaches me. That's why I searched for this. What are these idiots doing talking? And why do I need all three of them?

If I want to learn how to bake a cake, and I YouTube that recipe, do I want the person to be talking five minutes about jokes in their personal life before they get to it? I'm going to skip and I'm going to go right, give me the guy or the girl that gets right to the recipe and teaches me. That's why I searched for this. What are these idiots doing talking? And why do I need all three of them?

Like, I mean, looking back, I go like, oh, of course, but we didn't know that. And I didn't know that until we tried that and we realized like, oh, okay, wow, these platforms are really different and everybody uses it in different ways. And so learning, how to take your overall arching mission and voice and shape it into whatever medium that you are using.

Like, I mean, looking back, I go like, oh, of course, but we didn't know that. And I didn't know that until we tried that and we realized like, oh, okay, wow, these platforms are really different and everybody uses it in different ways. And so learning, how to take your overall arching mission and voice and shape it into whatever medium that you are using.

Like, I mean, looking back, I go like, oh, of course, but we didn't know that. And I didn't know that until we tried that and we realized like, oh, okay, wow, these platforms are really different and everybody uses it in different ways. And so learning, how to take your overall arching mission and voice and shape it into whatever medium that you are using.

Like, I mean, looking back, I go like, oh, of course, but we didn't know that. And I didn't know that until we tried that and we realized like, oh, okay, wow, these platforms are really different and everybody uses it in different ways. And so learning, how to take your overall arching mission and voice and shape it into whatever medium that you are using.

Like, I mean, looking back, I go like, oh, of course, but we didn't know that. And I didn't know that until we tried that and we realized like, oh, okay, wow, these platforms are really different and everybody uses it in different ways. And so learning, how to take your overall arching mission and voice and shape it into whatever medium that you are using.

Like, I mean, looking back, I go like, oh, of course, but we didn't know that. And I didn't know that until we tried that and we realized like, oh, okay, wow, these platforms are really different and everybody uses it in different ways. And so learning, how to take your overall arching mission and voice and shape it into whatever medium that you are using.

Like, I mean, looking back, I go like, oh, of course, but we didn't know that. And I didn't know that until we tried that and we realized like, oh, okay, wow, these platforms are really different and everybody uses it in different ways. And so learning, how to take your overall arching mission and voice and shape it into whatever medium that you are using.

Like, I mean, looking back, I go like, oh, of course, but we didn't know that. And I didn't know that until we tried that and we realized like, oh, okay, wow, these platforms are really different and everybody uses it in different ways. And so learning, how to take your overall arching mission and voice and shape it into whatever medium that you are using.

Like, I mean, looking back, I go like, oh, of course, but we didn't know that. And I didn't know that until we tried that and we realized like, oh, okay, wow, these platforms are really different and everybody uses it in different ways. And so learning, how to take your overall arching mission and voice and shape it into whatever medium that you are using.

Like, I mean, looking back, I go like, oh, of course, but we didn't know that. And I didn't know that until we tried that and we realized like, oh, okay, wow, these platforms are really different and everybody uses it in different ways. And so learning, how to take your overall arching mission and voice and shape it into whatever medium that you are using.

How we write long form content like white papers is so different to how we do short form emails is so different to how we do one minute reels is so different to how we do hour and a half long podcasts. And it took a while to kind of really figure out how we change those, but yet stay on-brand, authentic to who we are and continue to communicate the message that we're trying to do.

How we write long form content like white papers is so different to how we do short form emails is so different to how we do one minute reels is so different to how we do hour and a half long podcasts. And it took a while to kind of really figure out how we change those, but yet stay on-brand, authentic to who we are and continue to communicate the message that we're trying to do.

How we write long form content like white papers is so different to how we do short form emails is so different to how we do one minute reels is so different to how we do hour and a half long podcasts. And it took a while to kind of really figure out how we change those, but yet stay on-brand, authentic to who we are and continue to communicate the message that we're trying to do.

How we write long form content like white papers is so different to how we do short form emails is so different to how we do one minute reels is so different to how we do hour and a half long podcasts. And it took a while to kind of really figure out how we change those, but yet stay on-brand, authentic to who we are and continue to communicate the message that we're trying to do.

How we write long form content like white papers is so different to how we do short form emails is so different to how we do one minute reels is so different to how we do hour and a half long podcasts. And it took a while to kind of really figure out how we change those, but yet stay on-brand, authentic to who we are and continue to communicate the message that we're trying to do.

How we write long form content like white papers is so different to how we do short form emails, is so different to how we do one minute reels, is so different to how we do hour and a half long podcasts. And it took a while to kind of really figure out how we change those, but yet stay on brand, authentic to who we are and continue to communicate the message that we're trying to do.

How we write long form content like white papers is so different to how we do short form emails, is so different to how we do one minute reels, is so different to how we do hour and a half long podcasts. And it took a while to kind of really figure out how we change those, but yet stay on brand, authentic to who we are and continue to communicate the message that we're trying to do.