Adam Schafer

That's first and foremost.

And that's going to give you that.

Now, while you're doing that, that also provides the content for social.

So let's just say you are the person.

I meet you at the store or a supplement store.

We're talking it up.

And I get you in front of me and say, hey, man, tomorrow I got some free time.

You want to come in?

I'll take you through a workout.

I'll go over some of those things I was talking to you about with your shoulders that you were asking me about.

And you're like, yeah, cool.

Totally free.

It's on me.

Yeah, rad.

So then you and I are in there.

I'm going to work you out, talk to you, teach you about whatever it was we talked about in the supplement store, about building your shoulders and some movements.

I'm going to teach you some things.

And then the things I'm talking to you about are now ideas for content that goes on social.

So if I gave you a tip for, say, shoulder health and mobility, because I noticed that on one side you kind of have a rounded shoulder.

And so whatever it is that I notice about you or I help you with, that now becomes a piece of content that I put out free on social.