Adam Schoenfeld

Yeah.

But again, like your early customers should upgrade at a higher rate.

So I think when I look at that first cohort of people that were acquired, you know...

in 2017 and earlier, it's like, you know, we should be, we should be delivering at a really ridiculous rate for those people.

It's a space we found, yeah, just in Pioneer Square in Seattle.

We got a little walk-up.

It's fun.

Yeah, there's a nice 7-Eleven downstairs where you can buy some drugs and a bag of Cheetos or whatever you need.

It's a fun neighborhood.

Yeah, I mean, actually outside of metrics, what I'm mostly focused on, and I guess the metric would be, you know, expansion revenue or starting ACV is product expansion.

We really like

I mean, email is an old channel, but it has a lot of room to innovate.

And I think we've sort of opened people's eyes to when you try to get people to reply to your marketing emails, magic can happen, right?

When you get that two-way engagement.

And so we want to

do more stuff with the product to make that easier for people to take that to the next level.

So I'm really actually focused on new product and new innovation on the product itself right now.

Because I think we have the model working at the level that can sustain our business and be cash flow positive.

So I guess that ties back to expansion or ACV, but I think it's a little more qualitative in that sense.

Not for five.