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Adam Schoenfeld

๐Ÿ‘ค Speaker
235 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR

She had been at Simply Measured, then went on to a different company.

SaaS Interviews with CEOs, Startups, Founders
1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR

So fortunate that we had a history to sort of draw on.

SaaS Interviews with CEOs, Startups, Founders
1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR

And I said, hey, look, here's the sacrifices I'm making to do this.

SaaS Interviews with CEOs, Startups, Founders
1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR

Here's my confidence in the business.

SaaS Interviews with CEOs, Startups, Founders
1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR

And, you know, like, why don't you take the leap and let's see what happens.

SaaS Interviews with CEOs, Startups, Founders
1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR

And luckily, you know, we were able to sort of set up a commission structure where she was

SaaS Interviews with CEOs, Startups, Founders
1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR

um, benefiting pretty quickly, um, from actually closing business.

SaaS Interviews with CEOs, Startups, Founders
1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR

So she then I think bought in pretty quick, uh, after that.

SaaS Interviews with CEOs, Startups, Founders
1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR

Yeah, we're doing some paid, some paid social.

SaaS Interviews with CEOs, Startups, Founders
1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR

That pencils out really well for us.

SaaS Interviews with CEOs, Startups, Founders
1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR

And then we've got really good word of mouth and sort of position within our partner ecosystem.

SaaS Interviews with CEOs, Startups, Founders
1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR

Those platforms we integrate with, people tend to talk about us inside of those communities.

SaaS Interviews with CEOs, Startups, Founders
1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR

So that's been a big lead source that we've generated.

SaaS Interviews with CEOs, Startups, Founders
1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR

Um, and then we're just starting to build the outbound muscle.

SaaS Interviews with CEOs, Startups, Founders
1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR

I bet we've closed over, you know, 140 customers, maybe 15 of them have actually been closed through outbound and we're trying to get that mix up.

SaaS Interviews with CEOs, Startups, Founders
1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR

Um, yeah, so it's about, it's about half of what our ACV is.

SaaS Interviews with CEOs, Startups, Founders
1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR

It takes us about six months to pay it back.

SaaS Interviews with CEOs, Startups, Founders
1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR

Got it.

SaaS Interviews with CEOs, Startups, Founders
1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR

So call, I mean, it fluctuates, you know, some quarters it's four, some it's eight, right?

SaaS Interviews with CEOs, Startups, Founders
1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR

Like these numbers are still small, right?