Adam Silver

Yeah. Right?

I think you just saw in those trades we were talking about that – NBA seems ready made for social media. Yes. Yes, it does.

I think you just saw in those trades we were talking about that – NBA seems ready made for social media. Yes. Yes, it does.

I think you just saw in those trades we were talking about that – NBA seems ready made for social media. Yes. Yes, it does.

There has been. I mean, that is one thing that we have thought a fair amount about, and we've looked at different proposals. And I think for a lot of people, you're right, that there was always this notion that we, you know, in the old days, we would start on NBC on Christmas Day. We would start on network television on Christmas Day.

There has been. I mean, that is one thing that we have thought a fair amount about, and we've looked at different proposals. And I think for a lot of people, you're right, that there was always this notion that we, you know, in the old days, we would start on NBC on Christmas Day. We would start on network television on Christmas Day.

There has been. I mean, that is one thing that we have thought a fair amount about, and we've looked at different proposals. And I think for a lot of people, you're right, that there was always this notion that we, you know, in the old days, we would start on NBC on Christmas Day. We would start on network television on Christmas Day.

Sort of, you know, the regular season of the NFL had wound down. People could now move their attention to the NBA. The issue we have there

Sort of, you know, the regular season of the NFL had wound down. People could now move their attention to the NBA. The issue we have there

Sort of, you know, the regular season of the NFL had wound down. People could now move their attention to the NBA. The issue we have there

is one of moving into the summer and and by the way things are changing so rapidly culturally in terms of viewership and everything else that nothing no idea is ever completely dead but at least historically the thought was we wanted our season to be over by july 1st in essence and was sort of working backwards if you're going to get the draft in

is one of moving into the summer and and by the way things are changing so rapidly culturally in terms of viewership and everything else that nothing no idea is ever completely dead but at least historically the thought was we wanted our season to be over by july 1st in essence and was sort of working backwards if you're going to get the draft in

is one of moving into the summer and and by the way things are changing so rapidly culturally in terms of viewership and everything else that nothing no idea is ever completely dead but at least historically the thought was we wanted our season to be over by july 1st in essence and was sort of working backwards if you're going to get the draft in

in the last week of June, and you're going to therefore start the finals, anticipating you potentially could have a seven-game finals, it means you've got to start roughly June 1st, working backwards. That's how you end up with a training camp in October season that starts roughly the beginning of November. I mean, people's television habits have changed dramatically. I think in large part, we all

in the last week of June, and you're going to therefore start the finals, anticipating you potentially could have a seven-game finals, it means you've got to start roughly June 1st, working backwards. That's how you end up with a training camp in October season that starts roughly the beginning of November. I mean, people's television habits have changed dramatically. I think in large part, we all

in the last week of June, and you're going to therefore start the finals, anticipating you potentially could have a seven-game finals, it means you've got to start roughly June 1st, working backwards. That's how you end up with a training camp in October season that starts roughly the beginning of November. I mean, people's television habits have changed dramatically. I think in large part, we all

I'm reaching for my phone. We all carry a TV with us everywhere we go now. I look at the kinds of things I would put you guys in the category of nontraditional media, that the amazing popularity now of podcasts like yours, people's enormous amount of time looking at screens, listening to audio feeds of things. The other thing about us moving into July

I'm reaching for my phone. We all carry a TV with us everywhere we go now. I look at the kinds of things I would put you guys in the category of nontraditional media, that the amazing popularity now of podcasts like yours, people's enormous amount of time looking at screens, listening to audio feeds of things. The other thing about us moving into July

I'm reaching for my phone. We all carry a TV with us everywhere we go now. I look at the kinds of things I would put you guys in the category of nontraditional media, that the amazing popularity now of podcasts like yours, people's enormous amount of time looking at screens, listening to audio feeds of things. The other thing about us moving into July

It's sort of, let's just say, okay, you can move the finals into July. Then you got, we have our summer league. When does the, you know, and, and part of it, it's, it's actual consideration. Like when do they get vacation?