Adam Silver

know more traditional sponsors like pepsi and amex and gatorade and companies like that and so a lot of it's in the relationship side continuing to build those relationships with our partners negotiating deals with them helping to plan for the future it's also we're a huge enterprise in terms of our budgets and so i think more that's the part where it's more like a standard job like we have thousands of employees and you know we have an hr department a legal department a marketing department

know more traditional sponsors like pepsi and amex and gatorade and companies like that and so a lot of it's in the relationship side continuing to build those relationships with our partners negotiating deals with them helping to plan for the future it's also we're a huge enterprise in terms of our budgets and so i think more that's the part where it's more like a standard job like we have thousands of employees and you know we have an hr department a legal department a marketing department

So also just bringing all those people together and doing my best I can, along with other colleagues, just try to lead this enterprise.

So also just bringing all those people together and doing my best I can, along with other colleagues, just try to lead this enterprise.

So also just bringing all those people together and doing my best I can, along with other colleagues, just try to lead this enterprise.

You know, I don't need to search because people seek me out. And so it comes through emails. It comes through people forwarding me things that other people are saying. We have our own communications department here who's sending me things. And in all seriousness, I actually find it very helpful because if you work

You know, I don't need to search because people seek me out. And so it comes through emails. It comes through people forwarding me things that other people are saying. We have our own communications department here who's sending me things. And in all seriousness, I actually find it very helpful because if you work

You know, I don't need to search because people seek me out. And so it comes through emails. It comes through people forwarding me things that other people are saying. We have our own communications department here who's sending me things. And in all seriousness, I actually find it very helpful because if you work

in an industry where you're so closely covered and you have fans and a section of the newspaper devoted to you that you get a lot of unsolicited ideas. And so, one, I think when you look at things we've done over the last several years, the play-in tournament, the in-season tournament now known as the NBA Cup, all those ideas came from initially outside of the league.

in an industry where you're so closely covered and you have fans and a section of the newspaper devoted to you that you get a lot of unsolicited ideas. And so, one, I think when you look at things we've done over the last several years, the play-in tournament, the in-season tournament now known as the NBA Cup, all those ideas came from initially outside of the league.

in an industry where you're so closely covered and you have fans and a section of the newspaper devoted to you that you get a lot of unsolicited ideas. And so, one, I think when you look at things we've done over the last several years, the play-in tournament, the in-season tournament now known as the NBA Cup, all those ideas came from initially outside of the league.

And that's sort of, it's a question of processing those ideas. And also there's understandably fans want changes. Some, you know, you get criticism, you get, you know, people are, feel good about certain things we're doing, but I think it's my job to do the best I can to incorporate a lot of that feedback. And incidentally, when you have, 30 teams, 450 players on the NBA side.

And that's sort of, it's a question of processing those ideas. And also there's understandably fans want changes. Some, you know, you get criticism, you get, you know, people are, feel good about certain things we're doing, but I think it's my job to do the best I can to incorporate a lot of that feedback. And incidentally, when you have, 30 teams, 450 players on the NBA side.

And that's sort of, it's a question of processing those ideas. And also there's understandably fans want changes. Some, you know, you get criticism, you get, you know, people are, feel good about certain things we're doing, but I think it's my job to do the best I can to incorporate a lot of that feedback. And incidentally, when you have, 30 teams, 450 players on the NBA side.

I mean, part of my job is hearing directly from players. You know, I've been at the league for a long time. So when players are coming through New York and playing the Knicks or the Nets, often they'll stop by the office. And in those one-on-one conversations, I can get a better sense from them. how they see the league. Also, our players are also the age, in many cases, of our core demographics.

I mean, part of my job is hearing directly from players. You know, I've been at the league for a long time. So when players are coming through New York and playing the Knicks or the Nets, often they'll stop by the office. And in those one-on-one conversations, I can get a better sense from them. how they see the league. Also, our players are also the age, in many cases, of our core demographics.

I mean, part of my job is hearing directly from players. You know, I've been at the league for a long time. So when players are coming through New York and playing the Knicks or the Nets, often they'll stop by the office. And in those one-on-one conversations, I can get a better sense from them. how they see the league. Also, our players are also the age, in many cases, of our core demographics.

So I'm always interested in how a 26-year-old player is consuming the NBA. Are you watching games on your phone? What social media sites are you on? What podcasts like yours are they watching? So that's very helpful. And again, and it's not just

So I'm always interested in how a 26-year-old player is consuming the NBA. Are you watching games on your phone? What social media sites are you on? What podcasts like yours are they watching? So that's very helpful. And again, and it's not just

So I'm always interested in how a 26-year-old player is consuming the NBA. Are you watching games on your phone? What social media sites are you on? What podcasts like yours are they watching? So that's very helpful. And again, and it's not just