Adrian Dayton
👤 SpeakerAppearances Over Time
Podcast Appearances
The only reason we lose customers is because they never started using it, right?
They buy it and they never start sending out the emails to get people sharing.
And so they get to the end of the year and it's like, oh, we didn't use this.
So they cancel.
Our churn is annually, our churn is about 14%.
Um, but with our key industries, legal and accounting, it's closer to 10%.
So just to be clear, that's 14% logo churn per, per year.
So, so when you say logo churn, just that that's yeah.
Logo churn.
That's right.
We're just talking about logo churn.
Yeah.
Cause we, in terms of revenue, um, we're not, you know, we're, we're growing.
So we have a negative and we get enough upgrades that the upgrades more than offset.
So we have negative, negative churn in that sense.
Before we look at expansion, yeah, I mean, we're churning about $100,000 a year.
Yeah, that's right.
About 7%.
Revenue churn is quite small.
Yeah, so it's a good question.