Adrian Weckler

speaker

6,116 appearances 43 recordings 9 series first heard Jan 2026 last heard 21 Sep

Adrian Weckler’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 43 in all, peaking in Jun 2026 with 12.

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The Big Tech Show · WWDC: Why Apple says EU rules are blocking its biggest AI upgrade · 11 Jun 2026 podcast

was that most of it won't come to the European Union.

And it's for the same reason as before, because Apple has a major, major conflict with the European Commission over the Digital Markets Act, which it says is ruining innovation and is stopping people in Europe from getting the best features.

But in this case,

What it means is that from this September, when Siri AI goes live in Europe, you won't be able to get it.

Rather, the European Union won't be able to get it on your iPhone or your iPad or your Apple Watch.

You will be able to get it.

on your Mac or for anyone who has a Vision Pro.

I'm going to unpack this and some other things from the conference here with Ben Wood, formerly of CCS Insight and now of FDM CCS Insight.

Ben, you're very welcome back to the podcast.

Thank you very much, Adrian.

Great to be here.

So I was in a briefing with Greg Josiak, who's the global head of marketing, Jos, as he's known.

And he was very, very forthright.

And he was scathing about the European Commission, about this conflict that they have, which has led them not to release Siri AI into the EU.

And he said that the reason...

is because the Digital Markets Act would require them, if they launch it on an iPhone, to allow every other virtual assistant or every other piece of software to grant access to the iPhone in the same way as Siri AI would.

And you might just give us a bit of context as to what Siri AI does, because it's a step change in terms of what it can do on your iPhone, right?

And that could be in messages, it could be in mail, it could be in a lot of places in your iPhone that you might use.

Now, we should say that the European Commission has come out and responded to this.

And they basically are saying, look, this is actually about competition.

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