Adrian Weckler

None of them sell TV on its own anymore.

They're now add-ons to their broadband packages.

So you could argue that the dodgy box phenomenon, plus the rise of the Netflixes and the other big streamers, has already forced most of the TV market, the commercial TV market, to stop providing standalone TV services.

So that's just the overall dynamic of where we're going.

I think in that context, the likes of Sky will probably become, let's say more, I won't use the word desperate, but let's say more motivated to, on the lobbying front with politicians at the EU level, particularly, they're going to try and play the national or the regional card and say, this is now about the survival of European or Irish or British television.

There have been step changes.

Every six months...

Because we would be right in there on what's happening with dodgy boxes in The Independent.

And there have been some step changes.

Sky, and we keep talking about Sky, but they're such a totem for the ones who are fighting against dodgy boxes because it's predominantly their interests that I'll use them again.

But they have changed their technique and they've upped their, not aggression, but their determination on this approach.

meaningfully a few times in the last year and a half.

So every time they do, for example, when they say that they're considering asking the data protection commissioner how far they can go into your social media, for example, to monitor or to track you using personal investigators, it's quite interesting that they could be thinking along the lines of civil suits.

We've seen them use civil suits against distributors and sellers where they felt that the criminal law is too slow.

Now, in theory,

They could try and make an example of some people and launch civil suits against, you know, not you or I, but an end user.

That would be interesting.

But you're right, every six months there's a dodgy box, the end is nigh story narrative that sweeps the media.

You know, January 2026, in January 2027, will end users still be able to use them without guards knocking on the door?

If I were opening a polymarket account on this, I would say...