Aiden Johnson

Yeah, I appreciate you guys having me on.

Yeah, so essentially what we are doing and kind of what we built our business around is pulling public data, just like Joe said, and kind of putting it all on plain English newsletters for our subscribers.

So, I mean, USDA publishes reports weekly, biweekly, and then even monthly, depending on region.

So we kind of built a system and a technology and our model to kind of do all the hard work for us and then analyze it and put it onto plain English.

So

It's been a great lesson, I guess, learning, going through the flaws, making sure we're producing the most accurate data.

But no, it's been fun.

Yeah, so we actually have a direct API integration with the USDA.

So we get live feed strictly from them.

And that basically funnels into our four system type of, I guess you could say, verification.

And so we're mining that, which publishes every week.

But the problem we're kind of running into is that there's USDA data.

Yeah, so the USDA is publishing basically auction prices throughout the region, throughout the countries.

So every auction house will report kind of what they're paying or what they're seeing on the ground there.

And then it will be put on a PDF, but buried in PDF.

So it's kind of hard for people to find.

Yeah.

Yeah, so we actually have Rock Valley, Iowa, Rock Valley Hay Auction as our primary data partner, which is one of the biggest hay auctions in the country.

So having them to kind of get intel from what they're seeing on the ground to kind of cover the gray area between the USDA data and then the live market, what people are actually seeing on the ground.

And we are actively trying to branch off and network to more auction houses throughout the country to different regions so we can kind of get a forecast what's actually happening there.