Aiden Johnson

Keep going.

This conversation happened in 2025.

And at the time, you know, I'm I'm a college basketball player.

I don't really care about hay, but, you know, I always knew I wanted to kind of get into entrepreneurship, I guess.

And I'm like, Dad, you know, you know, you know, I want to run a business, but, you know, hay is definitely not going to get me a girlfriend.

So that's kind of how it started.

And yeah.

That's kind of how it started.

And, you know, as I got to college, I was introduced to kind of AI, which kind of started out as, you know, vibe coding websites for local businesses.

And then I actually my co-founder, Cole, who is very intelligent with the AI, we kind of just started working together about it to get to the more agentic and automation type of AI.

So that kind of started a rabbit hole.

I'm like, which kind of started out as a vibe code project with no infrastructure or no system at all, kind of turned into something we thought we knew that was reachable.

So we kind of got into that.

You know, just we basically hop on a call every day deciding how we can improve our product, improve our technology so we can produce the best volume.

And, you know, the Haymarket is very untransparent, I guess you could say so.

We found a problem.

You know, first week of college classes in the business class, you're going to learn, OK, you need to find a problem and then a solution to start a successful business.

And that's kind of how it all came about.

And, you know, we've been kind of attacking it every day.

And I'm very grateful for my dad to ask the question, what is the price of alfalfa and hay?