Aimee Look

Yeah, I mean, it definitely is important to note that private label is growing.

It's of increasing interest to consumers.

But what retailers and brands are able to do now, thanks to AI and just advanced technology, is be more dynamic with their pricing models.

Walmart, for example, has talked about how they've been changing prices at an individual item level.

in closer to real time.

And that's really beneficial for them.

And obviously, they've been doing extremely well over the last couple of years because of this economic environment and their ability to adjust.

And the more retailers implement that type of fluctuating dynamism with their prices, the more they can react in real time to the market and to the consumer needs and offer them the best prices at that moment, kind of meet the consumer where they're at.

Receiving personalized promotions, for example, if they download the app or seeing numbers change day by day, depending on expiration dates or stock availability.

Exactly.

And so that's why I'm thinking about this in a lot of ways as profit protection and not necessarily always cost reduction, because there's only so far you can slash your costs.

So a lot of times we think about that as lowering the prices for the consumer in the moment.

But sometimes it's not that.

Sometimes it's maintaining the higher price point or even lifting prices a little bit when you know the consumer is willing to pay more.

Thank you for having me.