Ajay 'AJ' Aluri

And that is exactly why I call this as, you know, a lot of our research shows that people prefer these face-to-face high-touch experiences during their stay.

The beauty of really using high-tech and high-touch combination is if you can take care of these high-tech customers that prefer the screens, that prefer mobile check-ins, that prefer AI chatbots or service bots, you're getting them really quickly out of it.

So you have more time for high-touch customers like your parents.

So now hotels can have more time for your parents instead of like rushing them, like saying, hey,

Check-in, check-out, go, go.

Versus, you know what, 50% of my customers are high-tech versus 50% are high-touch.

Your 50% of high-tech customers are taken care of with technology.

Now you have more time for your high-touch customers.

And that's the way to go in the future.

Exactly.

The hybrid approach is the way to go, but human intervention in hospitality is needed, right?

The technology is only good as it goes.

I mean, if you don't have a human intervention as needed, then you're not really creating those experiences.

So I would say the future of hospitality is not high tech or high touch, but it's high tech with high touch.

So as you go into luxury, upper upscale and upscale, yes, you will need that customer service.

You're expected to have a customer service representative at the concierge and so on and so forth.

Don't get me wrong.

But when you go into the future, your app is something will have an AI chatbot already integrated.

You will only go to a concierge desk only if needed.

If not, you will go on that...