Ajay 'AJ' Aluri

And that is what, you know, you will see in the next five, 10 years.

So the goal is to, again, hospitality and tourism is more on the high touch foundation.

And if you're built on high touch foundation, you can do a great high tech on top of it.

High touch meaning what exactly?

Customer service, face-to-face interactions, where there is a human essence of hospitality, wherever you go, in every touch point, you talk to a human.

Whereas now with mobile check-ins and check-outs, you take away that touch point, so you're going high tech.

So instead of high touch, you're going into high tech.

Got it.

So walk me through some of your research.

I imagine hotels and hotel managers feel one way about using AI in their in their establishments.

And I imagine the guests might feel something slightly different.

Exactly.

So this is what we found in our research.

When we looked at the guest perspective, we looked at the overall journey, you know, before the stay, during the stay and after stay and during the stay.

Obviously, a lot of the guests want that high touch experience, right?

The human human experience.

where they want to go into the front desk, talk to humans and all of that.

But when you go into overall before stay and after stay, they're easy to use conversational AI, whether it's a tool, whether it's a robot, service robot, or any of the chatbots or AI chatbots.

The thing about employees is because of, you know, crazy hours, because of, you know, stress and, you know, hospitality industry is 24 hours on 365 days.

So they actually prefer technology that can solve a lot of these, you know,