Ajay Prakash

So it gave us the sense of like, wow, this is operationally gonna become really complicated. And so you gotta build the systems to be able to manage that. And those, those were little nuggets we learned early on, but the biggest thing was, Hey, people really want this. This is exciting. And so that kind of led us into that need finding and the journey to say, okay, let's go build this.

It has been rinsed since after that test. And I'll tell you, you know, I had experience at the time with consumer startups, with the last startup I was at, and also with a lot of the on-demand companies that were coming out.

It has been rinsed since after that test. And I'll tell you, you know, I had experience at the time with consumer startups, with the last startup I was at, and also with a lot of the on-demand companies that were coming out.

It has been rinsed since after that test. And I'll tell you, you know, I had experience at the time with consumer startups, with the last startup I was at, and also with a lot of the on-demand companies that were coming out.

What we found was there were companies that were, you know, either spelling a word wrong, like Lyft, you know, Lyft with a Y. That's the only company I think that survived that. But there was a company called Ship with a Y, and there was a bunch of those. Or there was a lot of .io's or .ly's.

What we found was there were companies that were, you know, either spelling a word wrong, like Lyft, you know, Lyft with a Y. That's the only company I think that survived that. But there was a company called Ship with a Y, and there was a bunch of those. Or there was a lot of .io's or .ly's.

What we found was there were companies that were, you know, either spelling a word wrong, like Lyft, you know, Lyft with a Y. That's the only company I think that survived that. But there was a company called Ship with a Y, and there was a bunch of those. Or there was a lot of .io's or .ly's.

The vision here has always been to build a household name, to build a national brand, to build a durable company. And I had spent years in consulting and private equity working with great companies, and I had seen that. And so it was really important for us to find a word that worked. And so we did the search around what's going to be the core root word. Is it wash? Is it press? Is it fold?

The vision here has always been to build a household name, to build a national brand, to build a durable company. And I had spent years in consulting and private equity working with great companies, and I had seen that. And so it was really important for us to find a word that worked. And so we did the search around what's going to be the core root word. Is it wash? Is it press? Is it fold?

The vision here has always been to build a household name, to build a national brand, to build a durable company. And I had spent years in consulting and private equity working with great companies, and I had seen that. And so it was really important for us to find a word that worked. And so we did the search around what's going to be the core root word. Is it wash? Is it press? Is it fold?

And we found that actually there were a lot of domain names available. with Rince at the time. Rince.com was not yet available. But what we did was we, in the test, we called it Rince Me. That was just like a placeholder. And we got feedback from people that that wasn't a very good name. The URL originally, when we launched in May 2013, uh, was rinsed now.com.

And we found that actually there were a lot of domain names available. with Rince at the time. Rince.com was not yet available. But what we did was we, in the test, we called it Rince Me. That was just like a placeholder. And we got feedback from people that that wasn't a very good name. The URL originally, when we launched in May 2013, uh, was rinsed now.com.

And we found that actually there were a lot of domain names available. with Rince at the time. Rince.com was not yet available. But what we did was we, in the test, we called it Rince Me. That was just like a placeholder. And we got feedback from people that that wasn't a very good name. The URL originally, when we launched in May 2013, uh, was rinsed now.com.

That's where we put a landing page up, but we were really, you know, after we knew we were going to do this, James and I went back and forth a lot on this. Could we create the name without the domain name, but it was all in service of this brand that could become a national brand and a household name. So yeah,

That's where we put a landing page up, but we were really, you know, after we knew we were going to do this, James and I went back and forth a lot on this. Could we create the name without the domain name, but it was all in service of this brand that could become a national brand and a household name. So yeah,

That's where we put a landing page up, but we were really, you know, after we knew we were going to do this, James and I went back and forth a lot on this. Could we create the name without the domain name, but it was all in service of this brand that could become a national brand and a household name. So yeah,

So we were very intentional about calling it Rinse, about making it a word, about making it something that actually made sense. And then shortly after we launched, we actually were able to acquire Rinse.com. And that was an investment where we said, hey, that's a no brainer because we're not trying to be the biggest dry cleaner or laundromat in Pacific Heights.

So we were very intentional about calling it Rinse, about making it a word, about making it something that actually made sense. And then shortly after we launched, we actually were able to acquire Rinse.com. And that was an investment where we said, hey, that's a no brainer because we're not trying to be the biggest dry cleaner or laundromat in Pacific Heights.

So we were very intentional about calling it Rinse, about making it a word, about making it something that actually made sense. And then shortly after we launched, we actually were able to acquire Rinse.com. And that was an investment where we said, hey, that's a no brainer because we're not trying to be the biggest dry cleaner or laundromat in Pacific Heights.

We're trying to be a national and global brand. And so we got to make those investments up front.