Akon

And while that's happening, Wizkid is more authentic at that time for what we were trying to portray.

Whereas Peace Girl were more commercial.

So P-Squared came, actually opened the door for Wiz to bust through the door with the authenticness of what they recognize in P-Squared.

And then it just, once he took off, it was over.

I don't know when it's going to pop, but I know what will pop.

That's exactly how I see it.

100%.

But what I realized was there was no business or apparatus to build around African music because they didn't understand the business well enough to know what that was.

And why is that?

There was no music industry structure in Africa.

Everything was black market, sold in the black market.

There was no record stores.

You would have to go to the actual market and buy.

Albums that was duplicated in CD duplicators.

Because the music industry didn't see the value in Africa.

Exactly.

So in Africa, the motto was you would sell the master to somebody.

And then they, like prime example, with Wiz's album before then, they would make an album and then sell it to someone, sell the master to them for like 100 grand.

And then done.

Then now they just make money off shows.