Alan de Souza

But it's, of course, a very difficult channel for us, right?

I mean, it's not the best channel, I would say.

But, of course, user referrals and word of mouth is driving the most traffic for us.

Yes, yes.

Reachinbox.ai is that.

So what we did was we split between our main sending platform and our cold email infrastructure platform so that users who wanted to use other platforms could also use cold email infrastructure from us and send it to other platforms as well.

Interesting.

It's a very interesting question, and this is something that we've also been thinking of since we got started.

I feel that, of course, eventually it is about taking away manual intervention as much as possible, but I feel human-assisted intervention

outreach is what it's going to be like, you know, it's, it's going to be that AI is going to set up most of your campaigns, everything, you know, find you the right leads.

It's going to enrich all of that, do everything for you, but it's still going to be human assisted.

There would be a human moderation needed.

And then it, you know, works very seamlessly where AI would do most of the things that humans are just there to, you know, moderate things around it.

Just starting.

I think just before getting started, yes.

But zero.

Zero, yes.

We had zero MRR a year ago.

We ran a lifetime deal a little earlier, so we had support coming in from our lifetime users on the beta version of our product.

So that's where it was, yes.