Alessandra Ranelli
๐ค SpeakerAppearances Over Time
Podcast Appearances
Leodora.
I met her at Capital Crime.
She's so nice in person and
had this interesting weekend.
And what I planned was that I know London trains get delayed all the time.
And I asked Harry, can I put this trailer out?
And he sort of thought, this isn't really done.
You know, this isn't really a thing.
But he watched it and he was like, you know what?
Why don't we do it?
Let's do the thing that at that time was just not done because you were supposed to very quietly go on sub and say nothing about it.
And I said, okay, let's put it out on the first morning of capital crime when everybody's trains are delayed and they're stuck waiting and scrolling on Twitter.
So I was very strategic about the timing of putting the trailer up and we shared it and it seemed to go over quite well.
And yeah,
I think my now editor was already messaging Harry saying like, you know, send me a private message the second that you've sent out the submission because I want to jump on it.
So I think that was great that he let me take the risk and he let me post a few graphics from Sterling's perspective, kind of in the lead up to the book going on submission.
And we talked about how, and we did it all in character.
that it would be a check-in to the hotel and that the reservation started on the date that we went on submission.
And as well, also just I was being cheeky when I sent my agents the edited draft.
I sent them a little invitation for a private tour of the hotel, because I like doing creative things.