Alex Abad-Santos

Listen.

Listen.

Listen.

If she ever invites me, I'm still going to call her Meghan Markle.

If she ever invites me, I'm still going to call her Meghan Markle.

If she ever invites me, I'm still going to call her Meghan Markle.

Thank you for having me.

Thank you for having me.

Thank you for having me.

I'm always about like eat the rich, but then when it comes to like Beyonce and Rihanna, I'm like, I'm a picky eater. Like, let's do a la carte.

I'm always about like eat the rich, but then when it comes to like Beyonce and Rihanna, I'm like, I'm a picky eater. Like, let's do a la carte.

I'm always about like eat the rich, but then when it comes to like Beyonce and Rihanna, I'm like, I'm a picky eater. Like, let's do a la carte.

Okay, so picture this. 2017, Rihanna launches Fenty Beauty. And prior to this, Rihanna had the best Instagram. Everything was aspirational. She was going to the Met Gala. She was posting from there. And she was also on social media. She was fighting with Ciara. She was fighting with everyone. She was telling people, good luck booking that stage you speak of.

Okay, so picture this. 2017, Rihanna launches Fenty Beauty. And prior to this, Rihanna had the best Instagram. Everything was aspirational. She was going to the Met Gala. She was posting from there. And she was also on social media. She was fighting with Ciara. She was fighting with everyone. She was telling people, good luck booking that stage you speak of.

Okay, so picture this. 2017, Rihanna launches Fenty Beauty. And prior to this, Rihanna had the best Instagram. Everything was aspirational. She was going to the Met Gala. She was posting from there. And she was also on social media. She was fighting with Ciara. She was fighting with everyone. She was telling people, good luck booking that stage you speak of.

Basically, when Fenty launches, you hit this inflection point where she just, it becomes like, that's not Rihanna who's talking to me anymore. And it's just like kind of like this weird like marketing like, okay, well, there's a new highlighter. And it's like, of course, I'm happy for Rihanna. But it's just like that's where all the aspiration dies. And it just like bleeds into marketing.

Basically, when Fenty launches, you hit this inflection point where she just, it becomes like, that's not Rihanna who's talking to me anymore. And it's just like kind of like this weird like marketing like, okay, well, there's a new highlighter. And it's like, of course, I'm happy for Rihanna. But it's just like that's where all the aspiration dies. And it just like bleeds into marketing.

Basically, when Fenty launches, you hit this inflection point where she just, it becomes like, that's not Rihanna who's talking to me anymore. And it's just like kind of like this weird like marketing like, okay, well, there's a new highlighter. And it's like, of course, I'm happy for Rihanna. But it's just like that's where all the aspiration dies. And it just like bleeds into marketing.

But I think it's also a bigger cultural shift of everyone has all the social media you're talking about. And then I think what we saw, and I know they get piled on a lot, but with the Kardashians, it was like, this is how we perform our version of celebrity, and you can sell this, and it's marketable. And I think like...

But I think it's also a bigger cultural shift of everyone has all the social media you're talking about. And then I think what we saw, and I know they get piled on a lot, but with the Kardashians, it was like, this is how we perform our version of celebrity, and you can sell this, and it's marketable. And I think like...