"Celebrity" just isn't hitting like it used to...
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What does celebrity mean today?
And Harrison Ford got in on the action, too.
my work make me happy. This Jeep makes me happy, even though my name is Ford.
And listen, it's already enough that Ryan Reynolds is constantly trying to sell us a budget cell service, but now Harrison Ford is selling me an all-terrain vehicle. That's just a bridge too far for me personally. But what really shocked me was the reaction to Beyoncé's Cowboy Carter tour ticket prices. This is why bell hooks call Beyoncé a terrorist. These ticket prices are an act of terrorism.
How have celebrity endorsements changed?
The very first thing I should have seen come from Beyoncé after this ticket debacle is a lawsuit against Ticketmaster. You're pricing, not pricing, ma'am. After the whole ticket debacle, Beyonce went on later that week to promote her perfume on Instagram. And the comments? I did not know the hive had it in them. But Beyonce is far from the only celebrity to sell, market, be the face of, or the face behind a product. And the way these egg prices are set up, all this product pushing is getting a bit stale, if you ask me. So when I got the opportunity to host It's Been a Minute Live. Hello, hello, everybody. Last month at On Air Fest in Brooklyn, New York, I knew exactly who to call to get to the bottom of this. Vulture Features writer Rachel Handler.
She probably has no sense of what's going on for most of the world. I don't know how you fix that. Do you have like a proletariat like advisor? Like, I don't know. I don't know how you fix that.
and senior correspondent at Vox, Alex Abad-Santos.
I'm always about like eat the rich, but then when it comes to like Beyonce and Rihanna, I'm like, I'm a picky eater. Like, let's do a la carte.
Alex and Rachel joined me live at On Air Fest to get into the depth of celebrity culture, and if that's something we even want. But first, I had to know, what moment made them think celebrity culture had started to take a turn?
Okay, so picture this. 2017, Rihanna launches Fenty Beauty. And prior to this, Rihanna had the best Instagram. Everything was aspirational. She was going to the Met Gala. She was posting from there. And she was also on social media. She was fighting with Ciara. She was fighting with everyone. She was telling people, good luck booking that stage you speak of. Basically, when Fenty launches, you hit this inflection point where she just, it becomes like, that's not Rihanna who's talking to me anymore. And it's just like kind of like this weird like marketing like, okay, well, there's a new highlighter. And it's like, of course, I'm happy for Rihanna. But it's just like that's where all the aspiration dies. And it just like bleeds into marketing.
That's a really good one. She was kind of like I think in many ways one of the last like rock stars I feel like that we had in her behavior. Right, right.
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Chapters
7 chapters
1
What does celebrity mean today?
1:33–2:11
2
How have celebrity endorsements changed?
2:11–5:08
3
What events signaled a shift in celebrity culture?
5:08–6:52
4
How did the pandemic affect our view of celebrities?
6:52–9:39
5
Are celebrities more accessible through social media?
9:39–13:44
6
What role does class consciousness play in celebrity culture?
13:44
7
How do we balance authenticity and celebrity personas?
11:34–19:34