Alex Abad-Santos

But I think it's also a bigger cultural shift of everyone has all the social media you're talking about. And then I think what we saw, and I know they get piled on a lot, but with the Kardashians, it was like, this is how we perform our version of celebrity, and you can sell this, and it's marketable. And I think like...

As companies and as, like, everyone figured it out, like, everyone's like, wow, this is a really successful way to go. We will be your friend on Instagram, on social media. And I guess that line disappears of, like, is this person, like, my friend or are they a celebrity? It's like, and again, that feeds into, like, parasocial stuff that we have now.

As companies and as, like, everyone figured it out, like, everyone's like, wow, this is a really successful way to go. We will be your friend on Instagram, on social media. And I guess that line disappears of, like, is this person, like, my friend or are they a celebrity? It's like, and again, that feeds into, like, parasocial stuff that we have now.

As companies and as, like, everyone figured it out, like, everyone's like, wow, this is a really successful way to go. We will be your friend on Instagram, on social media. And I guess that line disappears of, like, is this person, like, my friend or are they a celebrity? It's like, and again, that feeds into, like, parasocial stuff that we have now.

So, like, our whole culture is kind of bent around this, I guess, imagined perception that these people are just like us and all our friends because isn't that what they've been telling us?

So, like, our whole culture is kind of bent around this, I guess, imagined perception that these people are just like us and all our friends because isn't that what they've been telling us?

So, like, our whole culture is kind of bent around this, I guess, imagined perception that these people are just like us and all our friends because isn't that what they've been telling us?

Yeah.

Yeah.

Yeah.

Coming up. Can I admit something?

Coming up. Can I admit something?

Coming up. Can I admit something?

I have the CC and it smells so good.

I have the CC and it smells so good.

I have the CC and it smells so good.

I have the hand wash.

I have the hand wash.

I have the hand wash.

Can I admit something?