Alex Behring

It's a great business, quick service for us in franchising, but you need to never lose sight of the fact that it's a good business if you make money long-term and your franchisees make money long-term.

And there were some things going on in the U.S.

back in the day where there were promotions where sales grew because of a dollar double cheeseburger.

But the franchisees were unhappy and losing money on that.

And they were suing the company.

There was real issues around, tension around this that we had to fix.

I mean, those are the three, I think, main levers, I think, early on.

Because if you happen to own a brand that is large and meaningful enough that you can have the entrepreneurs around the world

put their capital and their work into growing the business, investing to grow the business and help finance the marketing to maintain the brand sharp and current.

I think to the extent you own such a business,

It's just a great business model and something that can grow in a very efficient way globally.

However many businesses you look at, it's hard to find those traits in the business.

And again, you have entrepreneurs aligned with you.

Yeah.

all over the world, really.

Obviously, everything starts with how lucky we were to

found the partner that we did.

I mean, Olivia Bertrand has been an incredible partner of ours.

And that was someone that had some affiliation with the Stella Artois business at some point in Terrace, had a record of buying restaurants.

in France and turning them around and understood how to operate with excellence in France.