Alex Borschow

speaker

398 appearances 1 recordings 1 series first heard Dec 2025 last heard 20 Dec

Alex Borschow’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Dec 2025 with 1.

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The Startup CPG Podcast · Investor Spotlight: Alex Borschow, Rocana Ventures · 20 Dec 2025 podcast

So one way that we found that helps us kind of evaluate the founder is having many interactions and data points over time.

And that means getting to know them well before they're raising, ideally, their series A. Ideally, when they're raising the seed round or before.

I mean, we have founders that we got to know for three years before we wrote a check.

And that gives us plenty of experience.

We're always very transparent with founders about our expectations in terms of funding timelines, whether we're going to participate in a round or not.

We don't like to leave anybody on.

And that transparency and clarity helps kind of set expectations or building a relationship over time.

So I would say the thing that really does it for us, and we've had companies come through that we absolutely love the products, the category, everything check the box, except something that came up with the founder and

You've said no, and they've been successful, but it's just not the kind of partnership that we were willing to invest in.

I would say most founders have a passion and they're really kind of just all in on this idea, this product, right?

I think it's really valuable for founders to kind of do a, take a step back because once you kind of get in the bubble of like, this is it, this is where we are, this is amazing, this is the best thing ever, taking a step back and having a, maybe you need help supportive from your inner circle, your partner, your spouse,

your best friend, your family, to really kind of be in a safe space a devil's advocate.

And one of the things we do is what we call postmortem, right?

And postmortem helps you kind of think through in a safe space, if this were to fail, why would it fail, right?

And it's a very valuable exercise.

One of the things I would say is the advice is around funding, right?

I know almost every founder is looking for funding.

Being brutally honest with yourself about if this is actually such a compelling opportunity, right?

Or are you, I'll put it blunt, like putting lipstick on a pig.

VCs, investors, we see hundreds if not thousands of opportunities in pitch decks a year.

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