Alex Borschow
speaker
398 appearances
1 recordings
1 series
first heard Dec 2025
last heard 20 Dec
Alex Borschow’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Dec 2025 with 1.
Appearances
Gross margins can vary depending on category.
Beverages are very different from frozen, for example.
But overarching kind of screen or filter or North Star for us is our mission, which Rokana actually comes from a Sanskrit, Ayurvedic concept of better living.
And Rokana's mission is to help consumers live better lives.
And our metric, or I guess our way we think about that is three ways you do that, what you put in your body and what you put in your mind.
And those kind of inform our three verticals.
So within that, we are very much focused on better health.
And that means democratizing access to better for your products.
They have to be accessible to the mass.
Can't just be a niche, ultra-premium luxury product.
And I would say what differentiates Recona aside from our very strong mission focus is also that we are pretty active partners with our brands.
We don't invest in 30, 40 brands.
We invest in just 15 companies typically per fund.
And we look for entrepreneurs and founding teams
that really see the value of Rakana's community and Rakana's shareholder and LP network.
We have over 60% of our capital from strategic value-added LPs.
And that is a real differentiator when it comes to understanding how we can bring value to procurement, supply chain, distribution, brokering.
marketing, packaging.
And that's part of our due diligence process is understanding what are the potential areas for Rokana to leverage its community to bring value to this brand?
And is there a genuine interest of this founding team, this entrepreneur,
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