Alex Goldmark

Like, I don't know.

We were like, we don't want to sell a book for $40.

Like, it's not worth it to have those be real postcards and that's a real poster.

Like, those were meant to be delightful, but nobody really wants to spend an extra $10 on those things.

So we cut those out so that we could make sure we stayed under the $30 price point.

The Turkey one had a constraint that was like no nudity, which we were like, why is that going to be an issue?

And then weirdly, Alex Mayasi was like, I want to use the cover of this like very classic finance book, which is a cartoon where like a butt is shown at like a beach.

we did like a mock-up of what a cover could look like.

And then we printed that on paper and I folded that around, you know, like a book jacket on some other books that were that size.

And I looked at it and I said, oh, I hate this.

This looks like a textbook.

It was just too big.

And that changes the word count per page then, which is like then how thick the book will be, and therefore how many pages you need.

And it changed a thing that we didn't think about right away, or I didn't, which is that the illustrators had been given the old size.

So then we had to figure out a crop size.

What are we here to do?

Today is a big day that we've been waiting, like, years for.

We're going to get to look at our book.

We're going to unbox the very first physical copies that have existed, and we're going to get to look at them and see what they look like as an actual book, hold it in our hands, look at the pages, and maybe it'll feel a little more real right now.

I'm ready to go see the Planet Money book, yeah.