Alex Greifeld

speaker

287 appearances 1 recordings 1 series first heard Jun 2026 last heard 30 Jun

Alex Greifeld’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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Handbag Designer 101: The Stories Behind Handbag Designers, Brands, and Industry Icons · Know Your Customer or Lose Your Brand | Emily Blumenthal & Alex Greifeld · 30 Jun 2026 podcast

twenty-five years old, size zero, and somehow lives in like a floor-through loft in Soho.

I guess because they're they're an heiress or something.

And that's that's not a lot of people and it's not really enough to build a business off of.

And if you're selling at the contemporary price point or higher, most of your customers are probably going to be over 40 because that's like who has the money to spend $300 on a Toth.

So that's that's just something you kind of have to grapple with.

And it

It doesn't mean that you have to make all of your advertising about that woman, but it's and it also doesn't mean there's not a market for like really like a mini, like a strapless mini dress or something.

Maybe she does wear it.

But the more that you try to fight that reality in whatever it is you're doing, obviously the harder the time you're going to have.

And I think a lot of independent designers start.

off their business online with like digital advertising.

And it's especially it's like if you're going out to find your customers on Instagram, Facebook, Google, you have to take what I said about the 40 plus year old woman and like times it by 10 because those are the people who are using those platforms and clicking through ads and buying things from them.

So again, it doesn't mean that your all your model

to be over forty five in all of your ads, but it's just

Something to keep in mind.

So I'd say there there are two different ways to think about it if you're trying to start a brand, whether it's handbags, footwear, apparel, you can either go into it like

This is my personal perspective on design.

And like this is what I want to create.

And I want to go find some kind of market for that so that I can like sustain myself financially for this.

Maybe I'll never do a million dollars of year in revenue, but I'll be able to do this and like support myself.

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