Alex Honnold

And like the most important thing is doing the thing.

And I just think when you get caught up in all the posting, sharing, streaming, all the whatever, that's not doing the thing.

But it's easy to conflate them and it's – I don't know.

Yeah.

No, I think it would be really hard.

It's just so hard to actually be good at something.

And this goes back to what we were just talking about with free-souling and perceived risk and all that kind of stuff.

It's just really easy.

To make something look rad, soloing-wise.

Like, you know, I could climb the outside of this building and it would, like, look insane.

It would get tons of likes.

People would think it's cool.

But it's not cutting edge.

It's not cool.

It's not even hard.

Like, it's not – it's whatever.

But to actually do something that's cutting edge or newsworthy in climbing, it's pretty freaking hard, you know.

And the challenge with social and with public, all that kind of stuff, is that it's just so easy to –

I don't want to say to fake it because it's not like people are out there like trying to be duplicitous or like to trick you.

But it's just you can get the same splash with none of the effort, you know, through social stuff, I think.