Alex Hormozi
speaker
331 appearances
2 recordings
1 series
first heard Jul 2026
last heard 14 Aug
Alex Hormozi’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Aug 2026 with 1.
Appearances
work.
What makes something hard?
Like just in and of itself, like what actually makes something hard?
Because habituation happens on both sides.
And this is what I think is so fascinating.
Cause it's like, okay, well, you know, I wanted this big thing to happen.
I wanted the Rolls Royce, I wanted the Ferrari, whatever, saved my whole life, and here I am.
Right.
And I was happy for a week and then all of a sudden I got used to it.
Right.
So I was like, why can't I habituate to the suck?
Right?
Why can't I habituate to the suck?
And the thing is that you do.
The only thing is that what makes the suck keep sucking is what makes punishment effective, which is increasing intensity and variety.
And so if you want to effectively punish someone, you can't just keep punishing them the same way.
You have to increase intensity and change how you do it.
And the beautiful thing is that life doesn't fight fair.
And so life will change the intensity and will give you more variety.
How many, how many times have we been like, I didn't know life could suck in this way?
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