Alex Hormozi

and make it sticky so the the one that you have currently disappears like let's keep it sticky across the top which one is the google are the google eyes linking to this one yeah the google shopping ads are going to that one and that's what you're spending your money on yeah most of my money yeah on on those yeah okay so just going direct direct to the listing yeah i love these little testimonial things at the bottom that's really nice okay

I honestly, this is all I want you to do.

I don't think you need to do anything else.

Because if we just do this right, you're probably looking at a three or four X. I don't want to overcomplicate this.

You have the right customer.

The reason this is so straightforward to me is because everything is aligned.

you have the best customer that you have the most of, that's the least price sensitive, that is the most obsessed with this type of product, which leans itself towards custom anyways.

And so it's like, cool, and this also from, okay, does this work for long-term strategy?

Yes, because if you can do more custom stuff, and we know that it's not that custom, right?

But it's enough custom that they feel special about it.

And I think part of the pitch is like, listen, you don't want to have the same railings as your neighbor down the street.

And of course, they would be so horrified of that, but who gives a shit?

But somebody else might.

Nobody's into railings.

And then we add the nurture in so we can bring customers back.

That's it.

That's all we would do.

In terms of doing this in order, I would set this up first.

I put these on second because basically it's like we have to have the system in place.

Then we drive traffic to it.