Alex Hormozi

If you're a big baller business owner, then you can skip this one.

Section four, enhancing your offer.

Convergent and divergent thinking.

But if you don't have that yet, then this is just a pure give on my part of trying to help you get there.

Scarcity, urgency, bonuses, guarantees, and naming.

In simple terms, convergent problem solving is where you take lots of variables, all known, with unchanging conditions, and converge on a singular answer.

Naming it properly is an integral part of this process.

We believe every person, every company, and every organism is either growing or dying.

And I hope you enjoy this book as much as I enjoyed making it for you.

Here's an example.

The first step is that we have to cut all costs so that we can take more risk.

Say you see a free six-week stress release challenge and a float-take center session.

Maintenance is a myth.

And if it does provide you value, I hope you'll share it with a friend.

Think math.

When I say all costs, I mean all costs.

What this means is, if your company isn't growing, it's dying.

Example, you have three salespeople who can each take 100 calls per month.

While they may be the same thing, just named differently, you're much more likely to respond to the first.

That means you don't eat out anymore for anything.