Alex Hormozi

Or that means that they have to go from 5 a.m.

until midnight that night because that's how long it took them to hit the goal.

And so I've seen this across a lot of high achievers across domains.

So like I'll keep shooting free shots until I hit 100 free shots.

I will run until this happens.

I will practice my presentation until I do zero mess ups or whatever that output is that you want for quality or quantity.

And the more times you do what is required to get what you want, the more times you get what you want.

When no one's watching, I work harder than when they're watching.

thinking about it like that has given me this persistent and ever-present scorecard or third party that's like, no one's watching, which means now you have to work because otherwise you're full of shit.

And so it's this continuous reinforcing cycle of me and other me holding the whip behind me to see how much I can take.

But with each lash of the whip that I take, learning that I can take it,

As long as you keep going, you bear witness to yourself of what you are capable of.

And I find that incredibly satisfying in the trenches of misery when you have to go through it.

Hard work is the goal.

And so it's not like work hard so that X, because as soon as you have a so that then the X is the thing.

But if the goal is to work as hard as you possibly can, then the only real output we have is who we become along the way.

then it's something that I can win or measure myself against every day in real time throughout the day, which is how hard am I working?

Because that is the goal.

Because I know that when I look back on my life, the days that I loved the most were days when I had nothing left in the tank.

And so then the goal becomes to empty the tank, not where I drive, but just to drive the car as hard as I possibly can.