Alex Hormozi

And that means that in the beginning, it's just straightaways and just seeing how high I can rev the engine.

But as I become more advanced, it's like, all right, well, now we've got turns and then it's turns in elevation and then it's turns in elevation without guardrails because we have risk.

And so when I think about how hard I want to work, the interesting thing about that is that the only person who can judge you on your success is you because you're the only one who knows how much left in the tank you really had.

There's this huge time delay between when we start behaving in a way that a winner behaves and when we start winning.

And the problem is that the bigger the mountain you're trying to climb, the bigger the W you're trying to get, typically the more delayed it is between when you start behaving like a winner and when you start being a winner.

And most people don't get the fast enough feedback loop to know that they're on the right path.

when they are taking these first steps in the right direction because they have this really big goal, but they forget that with that really big goal comes the even longer delay that it takes to get there.

When you're growing in a business, it's very painful.

When you're stagnating in a business and you're plateaued and you don't know what to do, it's very painful.

When you're declining and you also don't know what to do, it's very painful.

And so that means that all conditions of reality are painful.

And so if pain is a prerequisite for reality, then it means it's just a signal that we are alive.

And so in thinking about that, rather than pain is a problem, it is a signal that I'm breathing and then becomes irrelevant.

You know, in the beginning, you're like, I feel bad.

And then you think that that should weigh on the decision of whether you do the thing that you're supposed to do.

And then you start realizing that you can do the thing, even though you don't feel good about it and you start hypertrophying it.

But I think the ultimate version of the hypertrophy, when the muscle becomes a tendon or it just becomes fused is when you don't even consider how you feel.

It's just not a thought.

You just keep, you just do it.

Champions just interpret anxiety as excitement.