Alex Hormozi

And

What's crazy is that I went to that thing.

I heard him.

And then for me, I was like, okay, well, I'm going to go experiment with my income.

And so remember, I wasn't spending much money and I had a lot of income.

And so I took like, you know, 10%.

So I think it was like $300,000 a month.

So 10% would be $30,000.

And so I was like, I'm going to increase our ad spend by $1,000 a day.

And we were spending like $400 at the time.

So I went from like $400 to like $1,400 a day in ad spend.

And that is when Gym Launch went from...

300 to 480 to 780 to a million to 1.2 to 1.5 to 1.7 something to 2 million 2.2 that was months because as soon as i saw that happen it was like oh my god and so part of me literally just being willing to lose the money unlocked my ability to spend more money which scaled the company

And so once I had that, obviously a very reinforcing event for me, I was like, where else can I spend money like this?

Like, where can I, can I, can I buy access to a room?

Can I, can I pay for somebody's time one-on-one?

Can I, can I go to the event?

Like I did everything because every time I went, I made more.

And that's what I want for you.

That's really it.