Alex Hormozi

So for every business, you have attraction, you've got conversion, you've got delivery, right?

Those are the things that are core to every business.

IT, recruiting, finance.

I see all of these functions as ancillary that aren't core to value creation for the customer.

There are things that must occur for the business to continue to be a business, but not things that are core for the value to be created.

And so for you, your brand is arguably the most important asset that you have and for sure would not be something that I would outsource.

Yeah.

I would poach somebody.

Um, obviously we've done, we've hired a lot of media people, you know, I'll be with that.

But beyond that, uh, I would probably, if I'm doing order of ops, it'd probably be, cause the thing is, is right now, are you selling, you're selling, who's doing the sales?

Okay.

You do one-to-many, five-day thing, something like that?

Yeah.

Okay.

And do it on a recurring kind of evergreen basis or still do it in this launch format?

I'll do it both.

I'll do both.

Okay.

But you're selling straight to checkout?

Got it.