Alex Hormozi
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Appearances Over Time
Podcast Appearances
Yeah, that motion, as soon as you turn on ads, is going to break in all likelihood because it's totally different selling to cold than it is to warm.
What do you mean break?
You will not convert the same percentage you currently do.
Yeah, no doubt.
No doubt.
By a lot.
And so the economics of the entire funnel will change.
And so that'll take some adjustment in motion.
So just more like preparing you for that because that's what comes next.
So-
high level recruiting for brand manager, that's going to start building the base.
And then ads plus sales motion are going to have to come in tandem because they both have to be good.
The ads have to be good and the sales motion has to be good.
If the ads are great and the sales motion sucks, it won't work.
If the sales motion is great and the ads suck, it won't work.
Cool.
That makes sense for next steps.
That makes sense for next steps.
Outbound, paid ads, events.
How do you sell?