Alex Hormozi

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Okay.

Yeah.

Straight to VSL to phone team?

Yeah, sure.

We had something called Boiler Room.

We trained their trainers and front desk people every morning and drilled them, role-played and separate them in the groups the same way we would our own team.

So we just did it every morning for them.

And it was just an add-on.

Just group role-play basically?

Just like you'd have a sales manager meeting where you'd role-play whatever particular part of the script they were all struggling with.

And so we break sales training from the team side, not on the one-on-one side, into five parts.

We've got intro, we've got disco, we've got offer, and then we've got objections and looping.

And then fifth day is basically whatever is kind of the hot topic of what's the thing that we think is going to benefit the team the most.

And so that's kind of how we rotate through.

We have to keep each part of the script crisp, otherwise they'll fuck up something.

And so that keeps the sword sharp.

And that's what we did, you know, across the teams.

We still, we do that for our teams too.

But I think it's likely that it's under, basically you need to provide more value or you need to lower the price.