Alex Hormozi

No one can deliver it.

Okay.

So it sounds like you just have to get better at training them.

So your issue though, is that if someone gets activated, they stick for sure.

Well, then all of the effort we have is how do we get them activated better, faster, which is gonna be a function of two things.

One is gonna be, are there some avatars

that are better than others, right?

So we only sell those avatars.

And we split that into three buckets.

You've got demographics, what do they look like, right?

You've got the quantifiables, which is like, what size business do they have, whatever.

And then you've got the, I said demographics, and there's...

quantifiable, there's a third one, I can't remember, but those two will at least get you on a head start in terms of segmenting the traffic.

So you can be like, this is who the avatar is.

These ones have a significantly higher likelihood of converting.

And what'll happen when you do that is your cap will go up, but then your stick problem will get fixed.

So like, for example, if I sold everybody who identified as a fitness person, then Gym Launch would never have been able to exist.

because I would have had too many shitty customers who are personal trainers, who've got 10 clients, whatever, and they can never pay and it doesn't matter what I do.

And so for me to deploy the resources required to actually get them up to snuff, I have to have somebody who at their onset can pay more.

so that I can actually help them.