Alex Hormozi

Because below a certain extent, it just needs to be DIY, which is a different business, not the business I wanted to be in.

So there's probably some advisors that are better that you need to basically scan out and say, all these people we're not going to service because they have a low likelihood of actually working.

And maybe you need to adjust price to only accommodate those people and that newer avatar that's better.

So this is predominantly an avatar issue.

And then obviously the ops on the back end in terms of activation is what do, yeah, that's the third bucket, the behaviors.

So what are the people who have the right demographics and the right quantifiables?

What behaviors did they do that caused them to activate and stick?

And what are the other people who look like them not do?

And then that becomes the activation process we reverse engineer.

They make a sale in the first seven days.

Okay, so just reactivation.

Okay, sweet.

Appreciate you.

If you are doing a million dollars or more a year, and you'd like to get to 10 million or $100 million, I can promise you absolutely none of that.

But what I can do is create an environment where you can actually talk to other business owners and players within those businesses that are doing those numbers.

And for me personally, the big breakthroughs that I had in my business was when I came in with an open mind and was like, I don't know what I don't know.

And so you probably have one of those.

How do I get my content to scale?

How do I recruit these first salespeople?

How do I recruit my 20th or my VP of sales or director of sales?