Alex Hormozi

He thought that he was doing something wrong because he wasn't loving every second of it.

And so here's the big problem.

Your passion only exists in the vague, not in the specific.

So even if you start a business around what you believe to be your passion, 95% of what you do every day, if you're successful, will not be your passion.

You'll just have very brief moments where you'll do that specific thing, if at all.

And so what's short-lived is...

This kind of like passion window is very short-lived or it's only possible as an employee where you actually stick to doing the same thing every single day within a larger machine or a solopreneur that chooses not to scale.

Not a business owner unless you choose to love business ownership as the thing you're passionate about, which means that you're willing to suffer for it.

If you keep doing the thing that you suffer for for a long period of time, eventually you can get to true ownership where something operates on its own and then you have all your time back.

So I run every month, I meet with 10 entrepreneurs.

It's the most expensive service that we sell.

It's obviously unscalable, but I meet with bigger businesses.

Usually the average business size is around 10-ish million.

And we meet in a group of 10.

And it's something that I absolutely love doing.

I look forward to the days whenever they're coming up.

But I would absolutely hate it if I had to do it every day.

And so how can that be true?

How can I love something, but if I did a lot of it, I would hate it?

There's a certain pizza place that I love going to once or twice a year.