Alex Hormozi

Okay.

And so what percentage are taking the prepayment versus the $27?

Yeah, it's because you're, I mean, if somebody has the offer between the two and you're giving them 16% off, it's not a, what bonuses do you add to the 270?

Or is it literally the same offer with the discount?

I honestly think you could, you can very easily solve this with two steps.

All right.

So here they are.

Number one is that when you're doing a five day selling event, you need to sell the expensive thing.

So your fear is, I want to sell this recurring thing because I don't want to lose anybody.

But the reality is that if you have five days with people, to a consumer audience is what you're selling to.

300 to 600 is the impulse purchase window for a consumer.

300 is the low end, 600 is the high end.

That's your range.

You could probably go up a little bit and you'd still probably, you'll make more money at five or 600.

I'm just telling you right now, if you wanted to go crazy.

I'm just telling you, you would.

But you need to sell the annual upfront, all right?

That's number one.

And what I want you to do is come up with one to two big bonuses.

that are going to be annual exclusive, okay?