Alex Hormozi

Yeah.

Now, after the event is over, what you're going to do is you're going to do a scoop-up campaign.

So it's five days, and you're going to retarget everybody who saw the ads directly to your $27 purchase page.

That's $27 per month.

And you're just going to remove the bonuses.

That's it.

That'll fix your cash.

You can do it.

I love this for you.

Now, let me give you a little something else.

There's probably some sort of what I call physical product premium that you can add to this.

So is there like a kit?

You can't do it for this one, but for next one, is there any kind of like physical thing that you can give them?

Like the paper, the printer, that kind of stuff?

Yeah, so I would say this.

If I were you, what I would end up doing is I would sell them the printer,

with the paper, you can't do it by this time because you're like two days away from pitching.

So do what I said first, you know, add the annual with a bonus, but you will dramatically increase your conversions if you add a physical product that makes this pitch tangible.

Because the thing is, is people need, people, have you ever heard like people need a reason but have an excuse?

All right.