Alex Hormozi

And so the 5% of your passion that's left over will only be there if your passion doesn't change, which it also will, which means the vast majority of your life, you will not be doing things that you are passionate about.

And in the tiny instance you do, it's likely short-lived.

And so let me frame why I think this is so important.

If I were to say, let's imagine life is a video game for a second.

If you were playing a video game and day one I said, enter this cheat code, you have max life, max strength, max money, max good looks.

And then you go through the whole game and it's incredibly easy.

How boring would that be?

Imagine you couldn't even undo the code.

What would you do?

You just never play the game.

It wouldn't even be fun.

And so we on some level know that we have to suffer.

It's not about winning the lottery, right?

It's not about the outcome.

We can't say, oh, I'm really ambitious.

I won the lottery.

That's the ambition and the passion go hand in that you are stating to the world and more importantly to yourself that you are willing to suffer for this thing because you have deemed it important enough to suffer for.

which is why the striving, the suffering is quintessentially human and not something to be avoided.

I want to make this really real for you.

Growing a business is really painful and sucks.